STRATEGY & BUSINESS

120 Pins
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Collection by
National Gallery of Canada — AREA 17

Art Strategy

1 Pin
the differences between business-to-business and consumer decisions are not cut-and-dried. True, B2B sellers need to optimize prices, meet specifications, comply with regulations, and follow ethical practices. Procurement teams rigorously evaluate vendors and run total cost-of-ownership models to ensure that rational, quantifiable criteria around price and performance shape their analyses.But today meeting those criteria is table stakes.

B2B

1 Pin
These are all of the ways that Facebook can target you X_X and they're probably not including all of them here
Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers.
Did Facebook’s faulty data push news publishers to make terrible decisions on video? » Nieman Journalism Lab

ADVERTISING

59 Pins
US // Gen Z & Milllennial stats about stories, platform usage, etc. "1 in 4 Gen Z andMillennials actively seek videos of products and services they are considering buying."
The Singles Economy is growing, and brands need to tailor their approach and offerings to reflect changed attitudes and expressions of singleness.   Interesting fact: "One in three single people, 35 per cent, do at least as much socialising online as they do in person."

GENERATIONS

15 Pins
Buy Me Once is a site started to discourage throw-away culture and planned obsolescence. They feature manufacturers that guarantee product quality and longevity, and even have a page for people to share their frustrations about things breaking.
why businesses should have rewards programs
Le Tote: unlimited clothing rentals. Found via https://thebillfold.com/le-tote-broke-my-clothing-crush-db593c9a2773#.abcshs26u

RETAIL

23 Pins
National Gallery of Canada — AREA 17 Canada, World View, Canadian Identity, Call To Action, Gallery, Business Strategy, Teachings, Strategic Planning, We Are All Connected
National Gallery of Canada — AREA 17
National Gallery of Canada — AREA 17
the differences between business-to-business and consumer decisions are not cut-and-dried. True, B2B sellers need to optimize prices, meet specifications, comply with regulations, and follow ethical practices. Procurement teams rigorously evaluate vendors and run total cost-of-ownership models to ensure that rational, quantifiable criteria around price and performance shape their analyses.But today meeting those criteria is table stakes. Business Marketing, Value Proposition, Income Streams, Marketing Strategy, Job Security, Marketing Plan, Marketing Tips, B2b Marketing
What B2B Buyers Really Care About
the differences between business-to-business and consumer decisions are not cut-and-dried. True, B2B sellers need to optimize prices, meet specifications, comply with regulations, and follow ethical practices. Procurement teams rigorously evaluate vendors and run total cost-of-ownership models to ensure that rational, quantifiable criteria around price and performance shape their analyses.But today meeting those criteria is table stakes.
These are all of the ways that Facebook can target you X_X and they're probably not including all of them here Instagram, Social Media Tips, Social Marketing, Content Marketing, Facebook Ads Manager, Facebook Ads Targeting, Online Marketing, Facebook Marketing
All of Facebook's Ad Targeting Options in One Infographic [Infographic]
These are all of the ways that Facebook can target you X_X and they're probably not including all of them here
Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers. Mascara, Eyeliner, Products, Rimmel, People, Beauty Brand, Rimmel Eyeliner, Influencer Marketing, New Face
Inside Rimmel’s revamped influencer strategy
Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers.
Did Facebook’s faulty data push news publishers to make terrible decisions on video? » Nieman Journalism Lab Mental Health, Fitness, Health, Mindfulness, Improve Yourself, Hate, Health App, Mental, Mind Relaxation
Did Facebook’s faulty data push news publishers to make terrible decisions on video?
Did Facebook’s faulty data push news publishers to make terrible decisions on video? » Nieman Journalism Lab
Email from Sunday Riley, encouraging "influencers" to open new accounts through a VPN and write fake reviews. Beauty Products, Best Anti Aging, Anti Aging Skin Care, Anti Aging Skin Products, Anti Aging, Care, Reviews, Wet Hair
imgur.com
Email from Sunday Riley, encouraging "influencers" to open new accounts through a VPN and write fake reviews.
Social Media, Design, Reading, Inspiration, Pinterest Founder, Social Media Advertising, Online Advertising, Pinterest Marketing
Pinterest Is a Unicorn. It Just Doesn’t Act Like One. (Published 2018)
US // Gen Z & Milllennial stats about stories, platform usage, etc. "1 in 4 Gen Z andMillennials actively seek videos of products and services they are considering buying." Videos, Us Data, Gen-z, Data, Business, Ads
Homepage • #1 Platform to make better ads: Unify Data + Creativity • Vidmob
US // Gen Z & Milllennial stats about stories, platform usage, etc. "1 in 4 Gen Z andMillennials actively seek videos of products and services they are considering buying."
Seattle’s Wexley School For Girls set to close in spring | The Drum Seattle, School Girl, School, Closed, Spring, Girls, Girl
Seattle’s Wexley School For Girls set to close in spring
Seattle’s Wexley School For Girls set to close in spring | The Drum
Traditional, Report, Method, Snapchat, Person
Report: Traditional methods of personalization don't work for millennials and Gen Z | MarTech
Nyden crowdsourced design inputs from Instagram, via artists (which they consider to include influencers) Fashion Brands, Brand, Fashion Brand, Blog, Fashion Design, Work Inspiration
How H&M’s millennial brand Nyden is crowdsourcing design on Instagram
Nyden crowdsourced design inputs from Instagram, via artists (which they consider to include influencers)
New Jersey, Dumpster Rental, Dumpster, Save Our Oceans, Save Our Earth, Save The Planet, Save Earth, Waste Removal, Rental
Adventures in Greening: Pondering plastic bags (with music)
One of Domino's latest initiatives is filling pot holes (which are then stamped with the brand's logo). Cool for preventing car problems, but not a great reflection of the "dystopian" state of our nation, internet users say. Pizzas, Pizza Delivery, Pizza Company, Domino’s Pizza, Dominos Pizza, Domino's Pizza, Road Pavement, Pizza Chains, Road
Domino's is repairing roads, and some people says it reveals a 'dystopian' truth about America
One of Domino's latest initiatives is filling pot holes (which are then stamped with the brand's logo). Cool for preventing car problems, but not a great reflection of the "dystopian" state of our nation, internet users say.
“We try to create fashion like you create pop music,” he says. “You need to live up to your own craft, but interesting things happen when you start to interact with other tribes and other talent.” /Nyden, H&M's new label, is using  (internet) tribes as a main part of their marketing strategy. Fashion, Crafts, Clothes, Tops, Outfits, Summer, Pop, Internet Marketing, Music Clothes
Is H&M’s new influencer-driven line the future of fashion?
“We try to create fashion like you create pop music,” he says. “You need to live up to your own craft, but interesting things happen when you start to interact with other tribes and other talent.” /Nyden, H&M's new label, is using (internet) tribes as a main part of their marketing strategy.