Creating A Brand

Sales copy isn't a dirty topic—grab these 96 copywriting power words to increase conversions on your sales page, landing page, or website.

I love this infographic by Shenee Howard. In fact, the whole post is pretty brilliant. It has really got me thinking about my own brand story - January 15, 2015 - #WORKLAD

Brands use black to signify exclusivity and glamor. Some brands are instantly recognizable by a single color. The color a company uses to brand itself conveys how trustworthy they are to consumers, the quality of their products, and much more. Like purple, black can also be seen as a

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Check out this faux visual brand case study that walks you through the process of creating visual brand consistency across your website and social media.

This article presents a case study of over 6,000 blogs in the digital marketing industry, reporting the key findings for content marketing best practice.

Branding is without a doubt, one of the most important parts of your business. An effective brand strategy will set you apart from the crowd, tell the unique story of your brand, help you attract your ideal client, all while staying true to who you are. Whether you are starting a new business, or

Tips on how to optimize your images, videos and other visual content for search engines, including off-the-page SEO factors.

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People today want to feel a connection to the brands they buy from. Maybe not every single purchase. But the ones they become loyal to, engage with and share with other people. These are the ones they feel connected with. The brands they love, rave about, buy from regularly, engage with their social media and share with friends and family they think could also benefit or would love what they offer. It is also just human nature that we want to feel a deeper connection with others. We want to…

Graphic design trends 2020 are super diverse and impressive. Experiment and explore new dimensions of creativity and apply the ones that fit you best.

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Explore these 5 crucial components to branding your small business before addressing the visual aspects. You'll thank yourself later and look like a pro.