How to optimise for E-A-T and YMYL
If you haven't heard there’s some new(ish) acronyms in town; E-A-T and YMYL. And boy are they causing some trouble. The core algorithm update that rolled out on August 1, 2018 was huge and many sites across the web were impacted. But why are we still talking about it now? What do these acronyms actually mean? And how can you optimise your website to meet the E-A-T and YMYL criteria? What is E-A-T? E-A-T #AIMInternet #digitalagencybirmingham #digitalmarketingagency #qualitycontent
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