programmatic

Collection by Ági Marczinkó

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Ági Marczinkó
Programmatic Ad Buying for Dummies Seo Sem, Used Computers, Advertising, Ads, What Is Positive, Fast Growing, Search Engine Optimization, Content Marketing, Branding

Programmatic for Dummies

You know that it’s really important, and that it uses computers. That young, ad tech-obsessed guy at your office talks about it incessantly, throwing around acronyms and speaking of the [...]

A technical diagram of how header bidding implementations work, the platforms involved, and the pros & cons from the publisher & advertiser perspective. Marketing Channel, Header, Seo, Learning, Platforms, Perspective, Seattle, Diagram, Group

Header Bidding: Step-by-Step

A technical diagram of how header bidding implementations work, the platforms involved, and the pros & cons from the publisher & advertiser perspective.

Programmatic Advertising And The Great Unknown - Forbes Detective Shows, Police Detective, Best Mysteries, Growing Up, Advertising, Marketing, Grow Taller, Commercial Music

Programmatic Advertising And The Great Unknown

Maybe it's because I was a fan of so many police/detective shows growing up — Columbo, Baretta, Starsky & Hutch, to name but a few, but to this day I love a good mystery, especially as it pertains to the world of marketing, advertising and branding. Now of course back in the [...]

Why Offline Media Is Programmatic's Next Great Opportunity Opportunity, Marketing, Big, Music, Free, Ideas, Musica, Musik, Muziek

Why Offline Media Is Programmatic's Next Great Opportunity

Why Offline Media Is Programmatic's Next Great Opportunity - 06/17/2016

Is 'Programmatic' Becoming A Dirty Word? How To Become, Marketing, Words, Music, Free, Ideas, Musica, Musik, Muziek

Is 'Programmatic' Becoming A Dirty Word?

Is 'Programmatic' Becoming A Dirty Word? - 06/17/2016

Programmatic is firmly in the trough of disappointment, beset by problems of fraud, bots, viewability and ad blocking. Ad Blocking, Disappointment, Marketing, Music, Free, Ideas, Musica, Musik, Muziek

The programmatic manifesto - Digiday

Programmatic is firmly in the trough of disappointment, beset by problems of fraud, bots, viewability and ad blocking. But it's also the future.

Five changes programmatic native advertising will bring – Econsultancy Email Marketing Strategy, Marketing Automation, Marketing Software, Marketing Digital, Business Marketing, Social Campaign, Brand Campaign, Email Campaign, Native Advertising

A super accessible beginner’s guide to programmatic buying and RTB – Econsultancy

In conjunction with our Get With The Programmatic conference taking place on 29 September, here’s a revised and updated beginner’s guide to all things programmatic.

Luxury brands embrace digital, but still wary of programmatic Be Still, Drum, Luxury Branding, Advertising, Digital, Drums, Commercial Music

Luxury brands embrace digital, but still wary of programmatic

The enormity of the internet poses luxury brands - many of whom rely on limiting their brands to controlled environments as the bedrock of their aspirational status – with a marketing quandary. While no other media is as ubiquitous, and commonly used by their target market, then again none is harder to control. The Drum explores how brands in this sector are wrestling with the issue.

Spending on the format grows as marketers focus on audience and inventory quality Marketing

B2B Marketers Get More Comfortable with Programmatic - eMarketer

Spending on the format grows as marketers focus on audience and inventory quality

Programmatic Increases Cost, But Produces Better-Performing Ads Ads

Programmatic Increases Cost, But Produces Better-Performing Ads

Programmatic Increases Cost, But Produces Better-Performing Ads - 04/26/2016

With programmatic spending expected to top $22 billion this year, the industry needs more talent than ever to continue its growth.  While the “start-up culture” is an appealing draw, ad tech companies are far from the only tech vertical on the prowl for new hires. So who are the people of programmatic? They're young executives in legacy industries who want to build something, those who want the transparency and collaborative environment of a start up, and seasoned executive "unicorns" who… Build Something, Unicorns, Tech Companies, Environment, Draw, Culture, People, Top, To Draw

Programmatic needs people: The 3 kinds of talent a $22 billion industry needs now - Digiday

With programmatic spending expected to top $22 billion this year, the industry needs more talent than ever to continue its growth. While the “start-up culture” is an appealing draw, ad tech companies are far from the only tech vertical on the prowl for new hires. So who are the people of programmatic? They're young executives in legacy industries who want to build something, those who want the transparency and collaborative environment of a start up, and seasoned executive "unicorns" who…

ICYMI: Digiday Research: Where European publishers get their video revenues Digital Marketing Strategy, Marketing Strategies, Seo News, Research, Advertising, Platform, Europe, Group, Country

Programmatic advertising in Europe: Country by country

We run down the markets in Europe and see where each is with programmatic advertising.

12 Essential PPC landing page success factors — Econsultancy Email Marketing Tools, Inbound Marketing, Content Marketing, Digital Marketing, Marketing Strategies, Customer Lifetime Value, Customer Experience, Marketing Conferences, Success Factors

Five controversial predictions for programmatic advertising trends in 2016 – Econsultancy

Programmatic advertising continued to creep into the generalist marketer's consciousness in 2015. If you're interested, we recently wrote up a handy digest of some of 2015's programmatic trends. But enough of looking backwards, let's look in the crystal ball and ask 'What's in store for 2016?'

Survey: What Key Factor is Hindering Programmatic Adoption? Factors, Adoption, Key, Education, Foster Care Adoption, Unique Key, Keys, Learning, Teaching

Survey: What Key Factor is Hindering Programmatic Adoption? | PerformanceIN

For all the various columns, 101s and best practice guides singing its praise, it seems programmatic advertising still has some work to do on the education front. Despite the hype around the automated-buying technique, research by digital agency Theorem found ...