Programmatic for Dummies
You know that it’s really important, and that it uses computers. That young, ad tech-obsessed guy at your office talks about it incessantly, throwing around acronyms and speaking of the [...]
Programmatic Advertising And The Great Unknown
Maybe it's because I was a fan of so many police/detective shows growing up — Columbo, Baretta, Starsky & Hutch, to name but a few, but to this day I love a good mystery, especially as it pertains to the world of marketing, advertising and branding. Now of course back in the [...]
A super accessible beginner’s guide to programmatic buying and RTB – Econsultancy
In conjunction with our Get With The Programmatic conference taking place on 29 September, here’s a revised and updated beginner’s guide to all things programmatic.
Luxury brands embrace digital, but still wary of programmatic
The enormity of the internet poses luxury brands - many of whom rely on limiting their brands to controlled environments as the bedrock of their aspirational status – with a marketing quandary. While no other media is as ubiquitous, and commonly used by their target market, then again none is harder to control. The Drum explores how brands in this sector are wrestling with the issue.
B2B Marketers Get More Comfortable with Programmatic - eMarketer
Spending on the format grows as marketers focus on audience and inventory quality
Programmatic Increases Cost, But Produces Better-Performing Ads
Programmatic Increases Cost, But Produces Better-Performing Ads - 04/26/2016
Programmatic needs people: The 3 kinds of talent a $22 billion industry needs now - Digiday
With programmatic spending expected to top $22 billion this year, the industry needs more talent than ever to continue its growth. While the “start-up culture” is an appealing draw, ad tech companies are far from the only tech vertical on the prowl for new hires. So who are the people of programmatic? They're young executives in legacy industries who want to build something, those who want the transparency and collaborative environment of a start up, and seasoned executive "unicorns" who…
Five controversial predictions for programmatic advertising trends in 2016 – Econsultancy
Programmatic advertising continued to creep into the generalist marketer's consciousness in 2015. If you're interested, we recently wrote up a handy digest of some of 2015's programmatic trends. But enough of looking backwards, let's look in the crystal ball and ask 'What's in store for 2016?'
Survey: What Key Factor is Hindering Programmatic Adoption? | PerformanceIN
For all the various columns, 101s and best practice guides singing its praise, it seems programmatic advertising still has some work to do on the education front. Despite the hype around the automated-buying technique, research by digital agency Theorem found ...