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B2B Demand Generation

Collection by AcquireB2B

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AcquireB2B
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42% of tech buyers purchase after watching video content | Brafton

B2B audiences watch brand videos and then convert, giving brands all the motivation they need to develop savvy strategies.

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How to Sell Services

If you want to sell more services, figure out a formal process that turns your sales presentation into a sample service and watch any resistance melt away.

How to Plan Your Demand Generation Strategy for 2014 How To Plan

How to Plan Your Demand Generation Strategy for 2014

How to Plan Your Demand Generation Strategy for 2014

10 amazing lead nurturing statistics Lead Nurturing, Marketing Automation, Statistics, Amazing, Big Data

10 Amazing Lead Nurturing Statistics

One of the most critical components of an effective demand generation strategy is lead nurturing, and most of the buzz surrounding lead nurturing today focuses on the marketing automation tools (Marketo, Eloqua, Genoo etc.) that help us make it happen. However, you can't automate strategy or smart tactics, and tools can only take you so far. …

Your marketing department has gotten better at generating leads, but your sales department isn't happy. Here are three reasons why your demand gen might stink Marketing Technology, Marketing Automation, Marketing Channel, Marketing Plan, What You Can Do, Lead Generation, Insight, Social Media, Infographics

Three Reasons Your Demand Gen Stinks (and What to Do About It) #demandgeneration #marketingautomation

Lead generation and demand generation are at odds. Lead generation focuses on creating demand for your content in exchange for registration, not your offerings. Picture Finder, Creative Commons Pictures, Make Good Choices, Field Guide, Explain Why, Find A Job, Lead Generation, Writing Inspiration, Writing Tips

Lead Generation is Crippling Demand Generation

Lead generation and demand generation are at odds. Lead generation focuses on creating demand for your content in exchange for registration, not your offerings. Combining the two limits the effectiveness of your content.

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5 Things You Can Do To Jumpstart B2B Demand Generation

This past weekend was a busy one for me. A wedding in the family is enough to fluster even the…