Business Articles

As business leaders and owners, it is important to understand the competition. What do they do that’s different—and maybe better? In other words, why would a customer do business with them instead of you? Understanding this is an incredible advantage.

If you’re serious about leaving consumers with good “feels” about your brand, be sure to address these three potential gaps that many organizations overlook.

I was recently able to connect with Raj De Datta, the CEO and co-founder of Bloomreach and author of The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences, who shared four obstacles that could be getting in the way of your e-commerce success.

More and more studies are showing that when customers trust the companies they do business with, they come back, spend more and show more loyalty.

It turns out Drumm was curious about the connection between senior team leadership and customer experience—and how leaders can motivate employees by creating an engaged team culture.

It is part of the culture, and culture starts in the C-Suite with leadership defining the vision.

Three Reasons to Focus on Ratings and Reviews: Social Proof Builds Confidence – Vivarelli sums it up in eight words: “The business with the best online reputation wins.” Reviews offer the proof that some customers need to move forward with their purchases.

Do you really want to compete with Amazon? Unless you’re a major retailer like Target or Walmart, probably not. But here’s something you need to know: Whether you know it or not, you are already competing with Amazon!

I’m my new book, I’ll Be Back: How to Get Customers to Come Back Again and Again, I dig a little deeper on how to create the I’ll Be Back culture.

Often a series of small breakthroughs can make an even bigger difference than one big one.

While most of us focus on the front-line employees, we should expand our focus to include supervisors and managers. They experience just as much, if not more, pressure than others. They are disconnected from their employees that they typically see face-to-face.

If all you do is compare yourself to the competition, you may be missing the best opportunities to create repeat—and even loyal—customers.

Technology can put up a digital wall between the customer and a human-to-human interaction.

If trust isn’t the most important asset in a leadership role, it’s at least tied for first place with whatever else you might consider putting up there.

If you want fresh casino marketing ideas, you have to look outside of the industry. We have casino marketing advice from some marketing pros.

If there was ever a time that leadership was put to the test, this past year was it.