In order to take advantage of Facebook Analytics, you need to use pixel Events. Here are details on how you can use Analytics and how to set Events up...
The Facebook pixel is powerful for targeting, tracking and optimizing -- once you have it installed. Here are 6 methods for getting it added to your site.
Social Media Today
How to create a Custom Audience based on what people do on your website by using Standard or Custom Events and how to use it in your ads
It’s REALLY easy to see which ads are netting you the most conversions and how much each one of those conversions is costing you using the Facebook Pixel.
Questions and answers related to development on the Squarespace platform.
Understanding how to install the Facebook Pixel on Squarespace sites is the first step to successful Facebook ads. Start here.