Which Digital Marketing Platform is Best?
Marketing is a necessary asset for any business to receive more brand recognition and sales. If you haven’t created a marketing plan you may be a little overwhelmed at the various options for digital marketing at your disposal. While no one marketing platform is deemed “the best”, we’ll go over the ones that your business will benefit the most from.
What You Need to Know For Effective Content Promotion
What You Need to Know About Content Promotion In our previous post about content strategy, we discussed identifying the ideal client or the “buyer persona” for your business so you can reach the people that need your services more effectively. At this point you’ve probably created content that is useful to them and are ready to post it. Unfortunately, the internet is a pretty busy place, so if you post this wonderful new content on your website and just wait for the sales to come in you will…
Working Remote During The Coronavirus
As the COVID-19 (novel coronavirus) pandemic forces more business to close and employees to work from home we wanted to provide some tips on working remotely or from home during the coronavirus.
Branding VS Marketing
If you’re a business owner in 2021, you’re aware of just how important marketing and branding is to your business. But not every business implements both elements properly. Marketing and branding work symbiotically together, but they’re not the same, and although you can have one without the other, it might not mean success for your business. Marketing gets a customer’s attention, branding keeps that customer’s attention. It isn’t as simple as your company having a logo and then running with…
As children, we are taught to use "please" and "thank you" as well as other phrases that demonstrate proper etiquette. As adults, we have internalized these basic rules but we sometimes don't consider how etiquette may also play a part in our everyday work interactions. The truth is, workplace etiquette is just as important as everyday etiquette.
SVG's and BADCamp
SVG, or Scalable Vector Graphic, is a unique format for screens compared to its counterparts of PNG, JPEG, and others. An SVG is different because of the functionality offered on things such as a website or an app. The properties of an SVG can change depending on what the creator wants; it can be as simple as a height change without it becoming pixelated or for it to be animated.
Crucial Homepage Elements Your Website Should Have
The homepage of a website is the reflection of the entire website as a whole. It’s the first impression that your ideal customer gets of your business. Many businesses have trouble with high bounce rates after launching a website. A high bounce rate means that people are coming to your website but aren’t staying for very long. Now you’re probably wondering: what exactly should be on the homepage to get your ideal customer hooked? We’ve got a few answers to that question but first you need…
What is the Design Process from Start to Finish?
The Design Process The design process for every company is actually more similar to each other than you’d think. Each process generally follows the same set of steps across the board. When designing a website, there are quite a few things to consider: the client’s vision, your capabilities, and the cost of the service. To determine these things, we’ve put together the process we’ve used for the past 10 years from start to finish.
Google Analytics Best Practices
Google Analytics is a tool essential to any serious marketing plan. You can follow site visitors from the moment they enter your site to the time they leave. Rather than going about your marketing efforts blindly, you can finetune your plan to make it increasingly effective each day. The trick is to understand what Google Analytics can do and use it in a way to provide the most information. Let's explore some of the best practices for using Google Analytics.
Small Business Security Checklist
Introduction Small businesses are often easy targets for hackers. Any breach of your system has the ability to distort operations, compromise confidential data, and destroy trust in your business. It is important for small businesses to understand the risks and security vulnerabilities.
If you Build it They Won't Come
You’re thinking about building a website, but you’re not sure if doing this is guaranteed to get you more sales. Maybe you already have a website built but haven’t done anything more to it, and it doesn’t seem to be paying off. The famous quote from Field of Dreams states: “If you build it, they will come.” This isn’t in reference to building a website, it’s about building a baseball stadium to get people to come to a tiny Iowa town.
Planning Great Web Content
Great content does not just appear, it is planned! Whether you’re the proud owner of an existing site and need to freshen it up or you are creating a new website, we highly recommend taking a strategic approach to your content first. It’s common for website projects to focus on design and for content to be left as one of the last steps before launch. This is changing and it’s all for the better- we have found that focusing on content strategy and planning content before even talking about…
Tips for Writing Good Content
When is the last time you read clear, useful, and engaging content? Content where the tone of the writing was easy to connect with, there were no grammatical errors or misspellings, and you left with the information you needed. Chances are you’ll return to that source because you had a good experience with the content already. Great content is an opportunity to create customer loyalty when it’s strategically planned and used in line with great UX/UI design.
Should You Hire an Agency or a Freelancer?
When talking to potential clients, we sometimes hear “I have a friend that does websites…” Okay, maybe we hear it a lot more than just sometimes. It’s common for a small business to go to a close friend for a website design to save themselves time and money. By doing this they avoid having to vet different agencies and compare price points but they do have to trust this person to deliver a high-quality website on time.
What is Content Strategy and Do I Need It?
Content is the Driving Force of Your Website At first glance, many of us may say the colors and design of a website are the most important part. Design is certainly important and a clean design with good UX gives you credibility with your audience. However, as users make their way through the site and read through pages that outline the company’s mission, vision, and services it becomes clear that content is just as important.
4 Ted Talks You Should Watch if You're Thinking of Working Remote
Have you ever considered working remotely? Perhaps you’ve stumbled across a new job opening that allows for remote work? Or been required by forces beyond us to work remote for an undefined amount of time, only to find that you rather enjoyed it? Here are some TED Talks that may convince you to keep working remotely or even start to look for remote positions in your field!