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[How To] Write a Call-to-Action that Converts - With Case Studies
This guide, packed with case studies, examples, and simple optimization principles, will teach you exactly how to write calls-to-action that converts.
Sprout Social's Welcome Email Makes A Good First Impression – Litmus Software, Inc.
First impressions make an impact. So, whether you send an automated plain-text or an HTML-branded welcome email, it’s the first step in an email relationship with your subscriber. Needless to say, it’s important to make a positive first impression.
Email Subject Lines: Which Terms Work, and Which Don't - Marketing Charts
Adestra has released [download page] its latest email subject line analysis report, looking at the keywords and phrases that fare best and worst across a number of sectors. With email volumes on the rise and clutter an issue for recipients, having a strong subject line is as important as ever, particularly as consumers rate the… Read More »
I’ve spent the last five years in the trenches writing, testing and optimizing copy for a multitude of clients in a wide variety of industries. In this article, I’ll give you what I consider to be …
8 Tips to Optimize Your Welcome Email
In an increasingly omni-channel world, email remains a key method of communication. Yet, while over half of all welcome emails get opened, after merely a few of months, the open rate tends to decline
Email Content: 10 Best Practices
“Well crafted email content is the key to email marketing success.” That may sound like an understatement but it is…